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Strategic management is a field of study that involves the process through which firms define their missions, visions, goals, and objectives, as well as craft and execute strategies at various levels of the firms hierarchies to create and sustain a competitive advantage. Case studies and examples illustrate how to maximize benefits from a firstmover strategy, navigate a brand extension, set priorities when establishing brand meanings. The study of strategic management has drawn so much attention among business practitioners and academic researchers in the last two decades as globalization came fully into limelight. Students will learn how to conduct a case analysis, measure organizational performance, and conduct.
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